Just What Exactly is Apple Up To?

John Maxwell Hobbs

Published earlier today on Medium

There are a lot of articles analysing Apple’s new music service. (James Cridland’s got a good list of them here.)

The majority of them are coming from tech journalists, and unfortunately, they suffer from a major lack of knowledge of how the music business actually works. They are worth reading, but prepare yourself for a lot of confusing the tray for the meal.

Where most of the current analysis falls down is by treating the three elements of the service, Beats 1, Connect, and the streaming service as unconnected.

1. The Beats deal. Most of the press has been scratching their heads as to why Apple would spend US$3billion to buy a headphone company and a streaming music service with a small subscriber base. The answer is that it’s not about the hardware. They spent US$3billion to buy Jimmy Iovine, one…

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Princess of Sweden, Queen of Belgium

Princess Astrid of Sweden on her engagement da...

Princess Astrid of Sweden on her engagement day with prince Leopold III of Belgium. (Photo credit: Wikipedia)

Article about Princess Astrid of Sweden, who later became the Queen of Belgium.

The Royal Palace in Stockholm will hold an exhibition in honour of the 100th anniversary of the birth of Princess Astrid, who later became the Queen of Belgium. A spontaneous and warm-hearted royal, she charmed both nations with her beauty and charisma during her short, dramatic life.

Read the full article at the Swedish Bulletin